One of the leading Software-as-a-Service (SaaS) providers of CRM and marketing for the real estate industry, Munich-based Propertybase GmbH, has been acquired by US-based Boston Logic Inc.

Propertybase offers a sales and marketing platform tailored to the real estate industry as a software-as-a-service. The fast-growing Munich-based company supports brokers and real estate developers in over 60 countries with offices in Boulder (Colorado), Salt Lake City (Utah) and Sydney (Australia). The U.S. company, Boston Logic, offers real estate agents software, online marketing and design services. The platform combines CRM, websites, content management with data management and automates marketing processes.

The group of investors consisting of Neuhaus Partners (Matthias Grychta), High-Tech Gründerfonds (Markus Kreßmann), Bayern Kapital (Thomas Manitta) and BayBG Bayerische Beteiligungsgesellschaft (Alexander Ullmann) have been supporting Propertybase for several years together with the business angels, Alexander Brühl (www.saasgarage.com) and Christoph Janz. All of them are unanimously very positive about what they have achieved together. The steady growth of the company in an international market has contributed to the fact that the investments in the joint venture have been returned to the investors with a multiple of the capital invested.

"The Propertybase team has not only built an impressive product, but also a global business. We are very pleased that the company can now further strengthen its international growth through the acquisition by Boston Logic Inc.", said Matthias Grychta, General Partner at Neuhaus Partners. "The platform has a variety of sales and marketing
marketing functions that are tailored to the real estate industry and offers its users opportunities and technological innovations that other products cannot match. We recognized the potential early on and are now happy to pass on the baton,” says Thomas Manitta from Bayern Kapital. Alexander Ullmann from BayBG Bayerische Beteiligungsgesellschaft explains: “The acquisition will lead to synergies that will give the customers of both companies noticeably greater leverage for their growth. A win-win situation for everyone." Markus Kreßmann, Investment Director at High-Tech Gründerfonds, adds: “As a seed investor, we are very pleased that the company has very quickly reached the size and maturity required to continue on its path together with Boston Logic Inc. This will enable the company to further expand its leading position in the market for cloud-based CRM and marketing solutions in the real estate industry, significantly increase its market penetration and expand its network globally."

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